Joola, originally known for table tennis, has made waves in pickleball with innovative paddles featuring cutting-edge tech like the Hyperfoam Edge Wall and Carbon Grip Surface. Their commitment to quality has earned them a top spot among players seeking high-performance gear.
Joola, known for its expertise in table tennis, entered the pickleball scene in 2022 and quickly became a major player, thanks in part to its partnership with pickleball’s top athlete, Ben Johns. Johns, the #1 ranked player in the world, teamed up with Joola to design the “Ben Johns Hyperion CFS 16 paddle”, which combines power, control, and spin.
Key features of the paddle include the Carbon Friction Surface for enhanced spin, Hyperfoam Edge Wall” for a larger sweet spot, and a Reactive Polymer Core for balanced power and touch. This collaboration between Johns and Joola has elevated both the brand and the sport, pushing pickleball innovation forward.
With Joola’s cutting-edge technology and Johns’ input, the partnership has reshaped expectations for high-performance gear, making Joola a top choice for serious players.
Ben Johns is widely regarded as the top player in professional pickleball, consistently ranked #1 across multiple events, including men’s singles, doubles, and mixed doubles. In 2022, Johns partnered with Joola, and the move quickly turned heads in the pickleball world.
This collaboration has been a mutually beneficial relationship. For Joola, having a player of Johns’ caliber representing their brand immediately positioned them as a serious contender in the sport. For Johns, the partnership with Joola allowed him to play a role in designing and refining paddles that suit his game style.
About Quorum International Inc.
Quorum International Inc. (QII), the retail arm of Quorum Holdings Corporation, has been serving the Filipino athlete and sports enthusiast community for the past 45 years through a network of multi-brand, multi-category sports and fitness stores: Toby’s Sports, a sporting goods store; RUNNR, a running specialty store; and urbanAthletics, a cutting-edge street lifestyle store.
About Toby’s Sports
Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having delivered the best in sports and fitness products to millions of Filipinos for 45 years. Established in 1978, Toby’s Sports is included in the Hall of Fame of Most Outstanding Retailers by the Philippine Retailers Association, as well as the Hall of Fame of Most Outstanding Filipino Franchisers by the Philippine Franchise Association. Toby’s Sports, which carries over 100,000 items from 160+ trusted brands in various sports, currently operates 63 stores across the Philippines, as well as an ecommerce store (www.tobys.com). For more information on Toby’s Sports, follow us in Facebook, Instagram and Twitter.
NOTE: Toby’s Sports and Toby’s Sports logo are service marks of Quorum International Inc.
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MEDIA CONTACT:
Andrea Tan
Head, Marketing and Customer Experience
Quorum International Inc.
Andrea.Tan@tobys.com
+639985999744
