Quorum International Inc., the parent company of leading sports retailers RUNNR and Toby’s Sports,and the official distributor of HOKA ONE ONE in the country, announced that it has partnered with Sunrise Events Inc., the organizer of IRONMAN Philippines, to make HOKA the official shoe of the first full-distance IRONMAN in the country. The race, which will be held in Subic Bay on June 3, 2018, will be a special edition for one year only, marking the 10th anniversary of Sunrise Events.
HOKA, the award-winning running shoe brand that is making significant global strides with its maximalist shoe design, has seen worldwide popularity among triathletes over the years, both locally and internationally. Last year, HOKA was the number one shoe brand worn at the 2017 IRONMAN World Championships in Kona, Hawaii, which was participated by 2,455 of the best triathletes from around the world.
“IRONMAN has met such incredible fanfare in the Philippines, and the same can be said about HOKA ONE ONE, which was the fastest growing running shoe brand in the country in 2017, making this partnership a big deal in the running and triathlon community,” said Toby Claudio, President of Quorum International Inc. and Founder of RUNNR. “As the leading sports organization in the country, we continue to partner with companies that best represent our advocacy of promoting sports and fitness to Filipinos nationwide. Sunrise Events, a premier organizer of world-class sporting events in the Philippines, definitely fits the bill.”
“We are very happy to partner with Quorum International and HOKA for our first and only full-distance race this year in celebration of our 10th year Anniversary. Quorum and Sunrise have been long-time partners and will continue to be. Together we will promote a healthy lifestyle and grow the multisport community,” said Wilfred Uytengsu, Founder of Sunrise Events.
Sunrise Events also announced that the first six-time IRONMAN Kona Champion and the first triathlete to ever grace the IRONMAN Hall of Fame, Dave Scott, is coming to the Philippine for the first full-distance IRONMAN Philippines, which sold out its first 1,000 slots within 24 hours. Dave Scott is also a HOKA ambassador.
About HOKA ONE ONE®
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information, visit www.hokaoneone.com or follow @hokaoneone and #hokaoneone.
About Sunrise Events
Sunrise Events Inc. was established in 2008 after it was granted the IRONMAN 70.3 license by the World Triathlon Corporation. The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world. Sunrise Events currently stages over a dozen events per year and has the exclusive rights to the IRONMAN, IRONMAN 70.3, 5150, XTERRA, IronGirl and Ironkids events. The company has received multiple awards in the Philippines and in Asia for excellence in race organization and sports tourism. Its centerpiece event, the IRONMAN 70.3 held in Cebu is known to be the Crown Jewel of Asia in the IRONMAN world.
