Founded in 1987, XTEP is one of the most prominent professional sports brands based in China. They largely engage in the design, development, manufacturing, sales and marketing, and brand management of sports products, including footwear, apparel, and accessories. As of today, it has over 6,400 branded stores, not only in Mainland China but also in Europe, the Middle East, India, and Asia Pacific. And finally, after much clamor from local fans, it is now available in the Philippines as well, particularly here at Toby’s Sports as well as our partners from runnr and urbanAthletics.
Committed to providing high-quality, innovative, and functional sportswear, the brand aims to cater to a wide range of people, from casual fitness and athleisure enthusiasts to elite professional athletes. Pursuant to this commitment to optimizing performance and comfort, XTEP has established their own footwear-dedicated research and development center, including a world-class running science laboratory—the first of its kind in their home country in the sports industry. The brand also possesses an interdisciplinary research team that includes sports scientists, biomechanists, footwear researchers, structural engineers, chemical engineers, etc. to make sure that their approach to product development is backed by rigorous scientific research and testing.
Aside from that, XTEP also ensures that their design team remains competitive and updated on the latest trends. The company’s products are sold in various countries through a wide range of distribution channels and have won various international awards, such as the highly- regarded Red Dot Design Award. XTEP does not concern itself with conforming to the status quo. Instead, it aims to blaze a new path of innovative shoe technology and design so people can #FeelTheDifference whenever they wear a pair of XTEP shoe.
Aside from that, XTEP also ensures that their design team remains competitive and updated on the latest trends. The company’s products are sold in various countries through a wide range of distribution channels and have won various international awards, such as the highly- regarded Red Dot Design Award. XTEP does not concern itself with conforming to the status quo. Instead, it aims to blaze a new path of innovative shoe technology and design so people can #FeelTheDifference whenever they wear a pair of XTEP shoe.
XTEP also has a pool of popular brand ambassadors that align with their brand philosophy. First is Dylan Wang of Meteor Garden fame, who is also known for his love of basketball. Another is Malik Beasley from the Milwaukee Bucks of the NBA, known for his catch-and-shoot highlights, finding opportunities from the perimeter, and sinking three-pointers after three-pointers. Lastly, we have Jeremy Lin, who led a seven-game winning streak with the New York Knicks that sparked a cultural phenomenon known as “Linsanity” and catapulted him to international fame. He is also one of the few Americans of Asian descent to have played in the league and the first to have ever won an NBA championship.
The brand also has a big focus on sustainability and corporate social responsibility. XTEP recognizes the recent rise in consumer awareness towards ethical labor practices and the environmental impact of products and takes steps towards the accomplishment of various initiatives to reduce their own carbon footprint while continuously nurturing their own workforce. The brand developed programs that align with global efforts for a net-zero carbon emission future, such as using recycled and low-impact eco-friendly materials and other initiatives to improve energy efficiency in their operations.
XTEP is a rapidly growing brand that is only now entering the Philippines. However, with their proven track record of optimized performance, design innovation, and environmental sustainability, XTEP is a brand that we are eager to see more of. More than just a brand, We see XTEP as an affirmation of confidence, innovation, quality, and a more sustainable tomorrow.
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Ready to #FeelTheDifference and grab your first pair of XTEP shoes? It’s now available at various Toby’s Sports stores nationwide and at Tobys.com.
🚶🏻♂️ Store visit: Drop by your nearest Toby’s Sports store.
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